December 19

Overcrowded Jewelry Table = Disappearing Customers

While it's good to have a nice selection of jewelry for your customers to see, you DON'T want to hit them with this…!

crowded jewelry table

An scares people away. There's too much to look at - it's visual overload!

This jeweler would probably do better to:

  1. Get a double and use more tables next time, or
  2. Only put out half of his inventory, and keep the rest back for restocking as things sell.

An organized with visual "breathing room" is one of the most effective ways to encourage browsing.

And browsing leads to sales!

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Filed under Indoor Jewelry Booths by Rena Klingenberg.
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