My All-Time Most Effective Earring Display

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I've used all kinds of earring displays over the years, but here is the one that has made the most sales and profits for me, by far:

outside of earring display trunk

earring display trunk,
closed and ready for transport (above)

earring display trunk

earring display trunk,
open and ready for business

earrings in trunk

inside the earring trunk

That's it???

Just a trunkful of earrings for people to rummage through?

You bet!

My winning earring display is a rattan trunk I bought at an outlet store years ago, filled with simple one- or two-bead gemstone earrings on sterling silver earwires, mounted on my custom earring cards and enclosed safely in mini ziplock bags.

The white earring cards show up well against the dark brown of the trunk, and the sign inside the trunk's lid entices people with volume discounts:

"Gemstone Bead
Handcrafted Earrings
Special Today!
$16 for 1 pair
$14 each for 3 pair
$12 each for 5 pair"

People stand elbow-to-elbow, sifting through the earring packets in the trunk, eagerly rummaging for 3 or 5 pairs of earrings to buy at a discount.

In addition to being hugely successful, this earring display is also a fantastically easy way to store and transport your jewelry!

The mini-ziplock baggies help prevent tarnish and protect the earrings during rummaging.

And since the earrings cost me an average of $1.50 including the gift pouch I put them in when they sell, this is a nicely profitable part of my jewelry booth.

Technorati Tags: custom earring cards, earring display, earring displays, earring cards, gift pouch, prevent tarnish, volume discounts, ziplock bags

Filed under Earring Displays by Rena Klingenberg.

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What a cool idea! I love the look of the display and how easy it must be to transport everything. Thanks for sharing!

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I'd like to say if you haven't tried this method of display and you want increased sales…TRY IT, YOU'LL LIKE IT! Not only will you like it but you will LOVE it. I can't thank Rena enough for this idea, it works GREAT. It keeps people in your booth for longer periods of time rummaging through the chest (I use a treasure chest). You will also notice when people are huddled around something, it attracts others in to see what the hub-bub is all about. I call it my "Value Chest" and put in odds and ends. Things that I no longer make or pre-made items I purchase at a very good price. They all have a "sale" price on them. They are a great hit. I just can't thank Rena enough!!