January 16
My All-Time Most Effective Earring Display
I've used all kinds of earring displays over the years, but here is the one that has made the most sales and profits for me, by far:

earring display trunk,
closed and ready for transport (above)

earring display trunk,
open and ready for business

inside the earring trunk
That's it???
Just a trunkful of earrings for people to rummage through?
You bet!
My winning earring display is a rattan trunk I bought at an outlet store years ago, filled with simple one- or two-bead gemstone earrings on sterling silver earwires, mounted on my custom earring cards and enclosed safely in mini ziplock bags.
The white earring cards show up well against the dark brown of the trunk, and the sign inside the trunk's lid entices people with volume discounts:
"Gemstone Bead
Handcrafted Earrings
Special Today!
$16 for 1 pair
$14 each for 3 pair
$12 each for 5 pair"
People stand elbow-to-elbow, sifting through the earring packets in the trunk, eagerly rummaging for 3 or 5 pairs of earrings to buy at a discount.
In addition to being hugely successful, this earring display is also a fantastically easy way to store and transport your jewelry!
The mini-ziplock baggies help prevent tarnish and protect the earrings during rummaging.
And since the earrings cost me an average of $1.50 including the gift pouch I put them in when they sell, this is a nicely profitable part of my jewelry booth.
Technorati Tags: custom earring cards, earring display, earring displays, earring cards, gift pouch, prevent tarnish, volume discounts, ziplock bags









