Diana Yount of The Diana Collection shares a great tip for increasing sales at a home jewelry party:

I conduct a monthly Open House event at my home for shoppers to buy my jewelry.  This helps keep my name in front of potential customers, and allows me to move pieces during the slower months of the year.

I try to have a 'gimmick' at each Open House.

For December, I filled a holiday themed gift box with holiday Post-It Notes on which I had written various discounts (i.e. 10% off total purchase, one free pair earrings with purchase, 25% off one necklace, etc.)

Each person picked a mystery discount tag as they entered the house.  Everyone then bought something so they would get the discount!

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Have you considered using seasonal jewelry packaging? For example, you can vary the colors or materials you use to evoke the different times of year when customers buy your jewelry.

After the richer, heavier colors and materials of Winter, doesn't this pretty floral jewelry gift box absolutely evoke Spring, Summer, and lovely days?

Boxes, gift bags, tissue paper, gift tags, and jewelry pouches are all available in a huge variety of colors and materials that you can change with the season and gift-giving occasion.

Other seasonal packaging ideas include red velvet and lace for Valentine's Day, organza and charms for Mother's Day, burgundy and sage for an elegant Christmas mood, silk autumn leaf gift tags for Fall, etc.

Your packaging is one of the most emotional elements in your entire jewelry presentation scheme.

Why not use it to play to people's inborn seasonal rhythms?

Technorati Tags: gift bags, gift tags, jewelry gift box, jewelry packaging idea, jewelry pouches, seasonal jewelry packaging, tissue paper

Here's how Jen of Kerensamere Artful Glass Creations packages her jewelry when she makes a sale:

Dark turquoise is my logo color so I wrap each piece in tissue paper similar to this color, along with what I call my "care, feeding and maintenance" card that I made on my computer with my logo on it.

It has my contact info, a check-off list for color and design name and a brief description of what my work is and how to take care of it.

At a show all this plus the receipt and a business card go into a white paper bag (think the brown paper lunch bag but white - found them at the local restaurant supply store as well as the super/club stores).

I will fill them with more tissue to make them festive and I stick a foil sticker of my logo on the outside of the bag.

I also use this sticker for sealing a tissue paper wrapped piece, particularly if it's a gift. The foil stickers complement my tissue paper.

For shipping purposes the tissue paper and card bundle (with sticker) goes into a padded envelope or box. I have white cardboard jewelry boxes with cotton inside for larger pieces. I put one of my stickers on the top of these boxes.

I think that the foil stickers make the simple wrappings very pretty and classy in combination with the colored tissue without breaking the bank.

I am presently looking for a better presentation package / box / bag for my newest and much larger pieces, because they don't fit into the necklace boxes that I have now.

(Originally posted by Jen on Rena's Jewelry Business Blog.)

Technorati Tags: business card, cardboard jewelry boxes, colored tissue, custom jewelry packaging, foil sticker, logo color, logo stickers, presentation, tissue paper